about - Frakaono

process

Driven by art, culture and imagination, Andrianna’s design and installation pieces are based on finding a balance between beauty and function.

With her installations, she follows two different but similar themes (1) participation based: engaging people through asking a question or eliciting an action. Encouraging a different way to build an understanding of ourselves and others, build brand experiences, and exploring conversational themes that are considered taboo or controversial and (2) playscapes: installations based on creating awespiring environments, for public interaction while providing a space to venture towards in times of boredom or curiosity.

While her work is primarily type-focused, Andrianna has capabilities in brand strategy, brand visual identities, digital design, motion design and editorial design.

Andrianna also collaborates with other creatives, fabricators, agencies and studios to bring life to projects focused on storytelling.

KEY SERVICES

As a creative partner, Andrianna moves with intent to guide brands towards intentionally curated, bespoke experiences. She does this across two main touch points: graphic design and art.

graphic design

At Frakaono, Andrianna takes a fine art approach to graphic design. With attention to detail she creates intentional and thought-provoking designs that build heart warming connections with your core audience. Her key services:

Logo variation systems

The face of a brand and used to visually identify the key information about your business. Andrianna specializes in type-based logos such as wordmarks (logotypes), and lettermarks (monograms).

brand visual systems

Branding and re-branding for small businesses is Andrianna's speciality but she's open to different industries and company sizes.

Most brands fail due to a lack of connection with their customers. Often due to a lack of consistent messaging or lack of understanding for their target demographic.

Andrianna creates more than just visuals. She seeks to turn raw emotions into powerful stories that bridges the gap between you and your audience.

Brand system packages

The process of creating a full brand takes an immense amount of work - headache and bellyaching till the vampires crawl back into their lairs.

For those who prefer a more streamlined approach to your brand, Andrianna provides an alternative to jump starting your new business, brand or a refresher for your current one.

Her current brand system packages:

SYSTEM 1 | $1,000

Includes: (1) Logo, (1) Sub-Logo

SYSTEM 2| $4,000

Includes: (1) Logo, (1) Icon, (1) Illustration

SYSTEM 3 | $9,000

Includes: (1) Logo, (1) Sub-Logo, (3) Icons, (2) Illustrations

campaigns

Speak life into your product or service with type-driven advertising. This service is available for Web, Social or Print.

Digital product design

Like a shakespearean play with an overzealous main character, it's essential to have a digital presence as robust as your brand.

Services Included:

Website Design

Mobile Application Design

Kiosk Design

Her digital User Interface (UI) & User Experience (UX) design services includes:

- Mapping and analyzing user journeys.

- User experience design based on user journeys.

- Wireframes based on conversion actions.

- Presentation, feedback and adjustments.

Her web, kiosk and mobile application design services include:

- Implementation of visual identity (i.e. colors and typography).

- Translating User Experience (UX) into functional and

engaging visual design.

- Imagery suggestions and tone of voice.

- Presentation, feedback and adjustments.

Experiential marketing

The best brands are serious about their community. Alongside other studios, creatives and fabricators, Andrianna designs and builds immersive experiences that are experimental, colorful and imaginative.

art

By combining art, design and research Andrianna creates unique interactive experiences.

installationS

Her installations primarily focus on facilitating discussions on complex topics by either eliciting an action or asking specific questions.

Allowing us to see different perspectives, feelings and thoughts.

For those looking to gain insights into your brand community, qualitative research based installations are included in this service.

Window displays

Seeking to launch a business, attract customers or simply have the best store front on the block? Then a custom window display piece is the thing for you. First, we'll talk through your idea, concepts and sketches will be developed, then your final piece will be made to fit within your display area.

[email protected]

Always open to connect? No. But Andrianna likes to hear things from time to time. Commissions, collaborations, confessions, random musings. Reach out by email. If you have a larger project or one that doesn’t seem to fit any of her main services, reach out anyways to her creative partner, Billie. For other updates, ideas, and imagery of design stuff, perhaps a follow on instagram.

Frakaono is a design and art studio.